These Running Shoes Are Designed to Turn You On

On Cloudcruiser Running Shoes

A lot of big brands make a lot of big claims about the latest running technology in their shoes. Most of it can be quickly dismissed as yet another gimmick designed to lift an extra £20 out of your wallet, but when a company that’s only five years old, says their running system has been independently proven to keep athletes’ heart rates lower and reduce blood lactate levels, suddenly I’m more interested.

Step this way Swiss-engineered On running shoes. This relatively new kid on the running block has apparently been making waves among Ironman triathlete swim-bike-runners for a while now. Which makes sense when you realise the patented On running system was invented by three-times World Duathlon Champion and multiple Ironman Winner Olivier Bernhard.

The innovative shoes feature a series of hollow pods on the sole of the shoe. In simple terms these pods are designed to help reduce impact and maximise propulsion. They do this by stretching back on impact to cushion the landing and then locking to form the solid foundation required for a powerful push-off.

The latest in the line up are the new On Cloudcruiser that pair CloudTec with light light, three-dimensional mesh weave uppers that claim to give extra flexibility and a bit more wiggle room in the forefoot.

The Cloudcruisers come in four different colours with suitably oddball names – Aqua Moon, Midnight Mars, Grey Ink and Smoke Pearl.